Port Of Africatown
UI/UX Designer • Project Lead
ROLE
UI/UX Designer - Project Lead
TEAM
Jordan Perryman (Solo)
Pictured above: a quick glance of the home page and dreamlab on Port Of Africatown's new website.
01. OVERVIEW
The Port of Africatown is a cultural and economic development initiative rooted in the historic Africatown community of Mobile, Alabama. It seeks to honor the area’s legacy as a symbol of resilience and freedom while building pathways for sustainable growth, entrepreneurship, and global connection. Through innovation, culture, and collaboration, the Port of Africatown envisions transforming this historic site into a vibrant hub for Black excellence and international economic exchange.
02. PROBLEM
Before the revamp, the Port of Africatown website faced several challenges that limited its impact and effectiveness. The design was outdated and failed to reflect Africatown’s rich cultural heritage or its modern vision for growth. Navigation was limited, with few interactive features or clear calls to action to engage visitors, partners, or investors. Additionally, the messaging lacked cohesion, making it difficult for users to fully grasp the community’s story, mission, and opportunities. As a result, the site struggled to capture attention or drive meaningful participation. The redesign aims to solve these issues by introducing a modern, functional, and emotionally resonant platform that clearly communicates Africatown’s legacy and its vision for global Black economic empowerment.
03. DESIGN PROCESS
The Port of Africatown project began with an in-depth discovery call and onboarding process to fully understand the organization’s mission, goals, and vision for the website. This was followed by a comprehensive audit of the existing site to identify design weaknesses, structural inefficiencies, and missed storytelling opportunities. I also conducted research into comparable cultural and community development platforms to pinpoint ways to better position Africatown as both a historic landmark and an evolving global hub.
Using these insights, I developed wireframes focused on intuitive navigation, clear messaging, and visual storytelling. Once the structure was approved, I moved into high-fidelity design — integrating Africatown’s brand elements, authentic imagery, and African-inspired textures to create a modern, soulful digital experience. Special attention was given to mobile responsiveness and accessibility to ensure the site was functional for all audiences.
After the design phase, I managed the transition to development, overseeing implementation and quality assurance to guarantee a smooth, visually cohesive, and high-performing website that accurately reflects Africatown’s cultural legacy and forward-looking vision.
Pictured above: views of some of the final approved designs created for Port Of Africatown's new website.
04. SOLUTIONS & RESULTS
To meet the Port of Africatown’s goals, Digital Revolution, LLC conducted a full audit of the existing site and brand assets, then developed a modern, soulful website that integrates African aesthetics, textures, and storytelling elements. The redesign featured an intuitive user interface, dynamic content sections for events and projects, and a cohesive visual language that reflects Africatown’s heritage and the mission of the Dream Lab.
The site was optimized for performance, responsiveness, and SEO, enhancing accessibility for both local and international visitors. As a result, Africatown now has a visually striking, functional digital platform that strengthens its presence, improves user experience, and positions the organization as a hub for international Black economic development, while providing a foundation for future scalability and community engagement initiatives.
View the Live Site
Visit the Port of Africatown website to explore the newly redesigned pages and experience the modern, soulful updates that highlight Africatown’s heritage and initiatives. Discover enhanced navigation, dynamic content, and a refreshed visual identity that brings the Dream Lab and community projects to life.