The Port of Africatown project began with an in-depth discovery call and onboarding process to fully understand the organization’s mission, goals, and vision for the website. This was followed by a comprehensive audit of the existing site to identify design weaknesses, structural inefficiencies, and missed storytelling opportunities. I also conducted research into comparable cultural and community development platforms to pinpoint ways to better position Africatown as both a historic landmark and an evolving global hub.

Using these insights, I developed wireframes focused on intuitive navigation, clear messaging, and visual storytelling. Once the structure was approved, I moved into high-fidelity design — integrating Africatown’s brand elements, authentic imagery, and African-inspired textures to create a modern, soulful digital experience. Special attention was given to mobile responsiveness and accessibility to ensure the site was functional for all audiences.

After the design phase, I managed the transition to development, overseeing implementation and quality assurance to guarantee a smooth, visually cohesive, and high-performing website that accurately reflects Africatown’s cultural legacy and forward-looking vision.